016 | Measuring Momentum

March 7, 2019
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Summary

In this episode about measuring momentum, Chris talks all about this concept and its impact on business. Momentum can be gained and lost in real terms, both mentally and emotionally. He highlights this point by telling the story of a friend who suffered tremendous loss of momentum when his business’ website traffic dropped dramatically. Chris talks about the difficulty in building up momentum once it’s lost and provides insights as to how to manage this phenomenon. The most important aspect of any business, according to him, is the ability to focus on consumers and doing right by them. This belief system has led him to sustain a no-nonsense and problem-solving approach. Chris also talks about the importance of recognizing the forces that influence momentum, both in a positive and negative manner. While it’s impossible to avoid momentum crushers altogether, Chris urges entrepreneurs to mitigate these by taking responsibility for the business. Through accountability, trusting your instincts and surrounding yourself with the right people, you can identify existing momentum within your business and address areas where momentum is lacking.  In "Ideating", he analyses the process on how to make an idea become a reality. The right idea at the right time with a right process can be the keys to a successful business.

As expert digital marketer and entrepreneur, Chris is the President and partner at Juhll.com as well as founder, operator and investor in Banks.com.

Highlights

  • 02:22 – Chris stresses the importance of accountability
  • 03:35 – Introducing today’s topic, momentum
  • 04:48 – Chris tells the story of his friend and colleague who experienced a loss of momentum in his business
  • 09:21 – How to handle failure and a loss of momentum
  • 11:03 – How Chris reacted to his friend’s unfortunate circumstance
  • 13:07 – Chris talks about getting his friend’s economic momentum back
  • 14:46 – The importance of focusing on your customer, your product,and doing what is right
  • 17:41 – Chris warns against creating value solely for yourself and your company  
  • 19:29 – Chris’ problem-solving approach
  • 21:27 – Facilitating and maintaining momentum
  • 23:37 – Recognizing the forces that influence momentum
  • 26:43 – Momentum killers
  • 29:30 – Surrounding yourself with people who understand that momentum is not a constant
  • 32:25 – Why everyone experiences issues with momentum
  • 33:18 – Accepting blame and accountability as an entrepreneur
  • 35:43 – Identifying existing momentum in your business and areas where momentum is in jeopardy
  • 39:04 – Trusting your instincts to solve problems

Tweetable Quotes

“Having the ability, especially as an entrepreneur, to maintain momentum with as many times as you’re going to lose it is extremely difficult. It is extremely difficult.” (07:44)

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“Once you slow that train down, it’shard to slow a train down but once you do, it’s hard to kinda get one goin’ again.” (10:43)

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“If you have to scratch your head about how someone’s making money, they’re not doing it legitimately.” (16:48)

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“It’s hard to get momentum. I think you have to play the long game. I think you have to look at the macro. I think you have to put your head down, come to work every day and grind.” (18:36)

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“To facilitate momentum you gotta have people that want to actually have momentum.” (21:40)

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“I think recognizing that momentum is important. And I think understanding how to figure out what to do to gain momentum and how fast to gain it is important as well.” (24:58)

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“You definitely hope for the best, but you always plan for the worst. Always.” (29:22)

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“It was rewarding for me to be right about my instincts. And I like that, because that means that I get a little bit more confidence for next time to take action faster, set the priority sooner,and do stuff differently next time.” (35:08)

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“’What new fuckin’ app are we gonna create for momentum to save the next entrepreneur’s life?’ Oh, here I have an app for you. How ‘bout a little fuckin’ common sense? How ‘bout that app?” (38:27)

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Chris Snyder

Snyder Showdown is an original Juhll agency production hosted by Chris Snyder, President of Juhll Agency and founder-operator-investor in banks.com.

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