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EPISODE
66
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066 | Take Control of Your Well-Being with Michael Bryce of Healist Advanced Naturals

EPISODE
66
066 | Take Control of Your Well-Being with Michael Bryce of Healist Advanced Naturals
Published on
September 14, 2020
066 | Take Control of Your Well-Being with Michael Bryce of Healist Advanced Naturals
EPISODE SPONSORS
Juhll Online Marketing Agency
Juhll Online Marketing Agency
A boutique digital marketing consultancy with over 20 years of experience. Transparent, data-driven, committed to your goals.
CONTACT

Guest

Michael Bryce
Name
Company Name

Healist Advanced Naturals

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Summary

Michael Bryce is the Co-Founder and Global CMO of Healist Advanced Naturals – a New York City-based sustainable wellness brand. Healist provides natural, CBD-infused products that are designed to improve feelings of stress, anxiety, sleep, and promote overall wellbeing. Mike is also the former Global CMO of Coty, a world-leading beauty company that manages brands like Covergirl, Gucci, and Burberry. Mike sits down with Chris to share how he launched Healist amidst the COVID-19 outbreak and some of the current obstacles facing the CBD industry.

Highlights

  • Michael shares his diverse upbringing living in Miami, Portugal, and ultimately landing in New Jersey
  • How Michael's dream of being a doctor pivoted into a career on the business side of the pharmaceutical industry
  • Michael's time working on the marketing team at Unilever managing the Dove brand
  • Unilever's intensive marketing training program and the experience Michael gained working on heavily on branding campaigns
  • How Michael took advantage of international career opportunities that allowed him to travel globally
  • Creating a purpose and telling a strong brand story that resonates with consumers
  • Doing the "right thing" as a brand even if it's unpopular or won't immediately generate sales revenue
  • The inspiration behind Healist Advanced Naturals and dealing with nuanced regulations for the CBD industry
  • How Healist Advanced Naturals is elevating CBD products with transparency and benefit-led approach to education
  • The costs associated with successfully launching a wellness brand
  • How the CBD industry has to rely on traditional marketing tactics like public relations due to restrictions on paid media platforms like Google and Amazon
  • How the Healist team decided to continue with the launch of the brand in the midst of COVID-19 shutdowns
  • The importance of being passionate about your career choices and the work you do

Michael Bryce

Co-Founder and Global CMO

Michael Bryce is the Co-Founder and Global CMO of Healist Advanced Naturals – a New York City-based sustainable wellness brand. Healist provides natural, CBD-infused products that are designed to improve feelings of stress, anxiety, sleep, and promote overall wellbeing.

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Sponsors

This episode is sponsored by Juhll. They are a full service digital marketing consultancy that has over 20 years of experience helping your business grow sales online. They've helped most of their clients grow more than 50% year over year by helping them meet their digital marketing goals.

Juhll Digital Agency works with companies who are doing $50 million in top line revenue that have a marketing budget of $2 million. They build your company from the ground up and they also help you in creating a strategy that will work best for your team.

You can email Chris Snyder, President of Juhll Digital Agency, at chris@juhll.com, or contact their team today and find out which of their services will work best for your success story.

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Michael Bryce

Co-Founder and Global CMO

Michael Bryce is the Co-Founder and Global CMO of Healist Advanced Naturals – a New York City-based sustainable wellness brand. Healist provides natural, CBD-infused products that are designed to improve feelings of stress, anxiety, sleep, and promote overall wellbeing.

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