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Published on
April 15, 2020

028 | The Evolution of the Advertising Industry with Mati Otsmaa, Market Direct Inc.


Building an effective marketing strategy is no small feat. Not only do you have to consider the buyer, but you must also take into account the cost of talent, trends, the future of the industry, and your budget. In the last 50 years, advertising marketing has transitioned to direct marketing, creating an opportunity to establish closer relationships with clients and their interest.

Join Chris Snyder in this week's episode of Snyder's Marketing Showdown where he features Mati Otsmaa of Market Direct Inc. Tune in as they discuss the evolution of marketing and advertising through the decades, the importance of focusing on quality and accountability in advertising, the challenges of hiring talent based on budget, and why the traditional approach in advertising might be the safest way to go. Stay Tuned.


  • Mati Otsmaa talks about being a part of the "Mad Men" era
  • How Mati’s time in Ogilvy has impacted him up to this day
  • Mati’s views on the transition and evolution of skills in the advertising industry
  • Mati discusses the changes in how advertising is done today and where it’s headed
  • How the decentralization of talent is affecting businesses and how business leaders can ensure quality of work
  • The benefits of approaching advertising traditionally to ensure quality and accountability 
  • Mati shares how he prices his services and how he helps companies boost their business

Mentioned Resources

Episode Sponsors

This episode is sponsored by Juhll. They are a full service digital marketing consultancy that has over 20 years of experience helping your business grow sales online. They've helped most of their clients grow more than 50% year over year by helping them meet their digital marketing goals.

Juhll Digital Agency works with companies who are doing $50 million in top line revenue that have a marketing budget of $2 million. They build your company from the ground up and they also help you in creating a strategy that will work best for your team. 

Contact Juhll today and find out which of their services will work best for your success story.

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Mati Otsmaa

Managing director of Markets Direct Inc.

Mati Otsmaa is the managing director of Markets Direct Inc. He is a serial entrepreneur with over 30 years of experience in advertising. He has helped several companies find success in getting off the ground and thriving.

Episode Transcript

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