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EPISODE
43
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043 | Bottling Success in the Craft Cocktail Industry with On The Rocks Cocktails

EPISODE
43
043 | Bottling Success in the Craft Cocktail Industry with On The Rocks Cocktails
Published on
September 14, 2020
043 | Bottling Success in the Craft Cocktail Industry with On The Rocks Cocktails
EPISODE SPONSORS
Juhll Online Marketing Agency
Juhll Online Marketing Agency
A boutique digital marketing consultancy with over 20 years of experience. Transparent, data-driven, committed to your goals.
CONTACT

Guest

Rocco Milano
Name
Company Name

On The Rocks

#SNYDERSHOWDOWN #PODCAST
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Summary

When it comes to taking chances, sometimes you have to be stupid or crazy - just ask the co-founders of On The Rocks Cocktails. Rocco Milano, Patrick Halbert, and Andrew Gill left behind a successful Dallas restaurant to start a bottled craft cocktail business from scratch with little more than a great idea and a few good connections. The rest is, as you would say, history - On The Rock craft cocktails are now distributed nationwide through airlines, hotel chains, and major retailers.

Highlights

  • The philosophy of creating craft cocktails
  • The story behind how the Social House in Dallas was started
  • From restaurateurs to moonshiners: the decision to start a distillery
  • Landing an in-flight cocktail deal with Virgin America
  • Expansion into additional airlines and hotels
  • Creating a craft cocktail experience without a bartender
  • How the On The Rocks helped keep restaurants in business during COVID-19 shutdowns

Rocco Milano

Co-Founder

On The Rocks is a Dallas-based craft cocktail manufacturer. Through partnerships with distilleries like Knob Creek and Cruzan Rum, On The Rocks has created a collection of bottle cocktails made with high-quality spirits, all-natural ingredients, and no preservatives.

Patrick Halbert

Co-Founder

On The Rocks is a Dallas-based craft cocktail manufacturer. Through partnerships with distilleries like Knob Creek and Cruzan Rum, On The Rocks has created a collection of bottle cocktails made with high-quality spirits, all-natural ingredients, and no preservatives.

Andrew Gill

Co-Founder

On The Rocks is a Dallas-based craft cocktail manufacturer. Through partnerships with distilleries like Knob Creek and Cruzan Rum, On The Rocks has created a collection of bottle cocktails made with high-quality spirits, all-natural ingredients, and no preservatives.

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Sponsors

This episode is sponsored by Juhll. They are a full service digital marketing consultancy that has over 20 years of experience helping your business grow sales online. They've helped most of their clients grow more than 50% year over year by helping them meet their digital marketing goals.

Juhll Digital Agency works with companies who are doing $50 million in top line revenue that have a marketing budget of $2 million. They build your company from the ground up and they also help you in creating a strategy that will work best for your team.

You can email Chris Snyder, President of Juhll Digital Agency, at chris@juhll.com, or contact their team today and find out which of their services will work best for your success story.

Tweetable Quotes

"So I was studying systematic theology with an emphasis in 1st-Century Greek and Hebrew. And as I like to say, what you do with that degree is you bartend." - Rocco Milano, On The Rocks

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"So, you know, was Descartes at the bottom of a demijohn of wine when he started saying, "I think therefore I am?" Possibly man, we don't know." - Rocco Milano, On The Rocks

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"But as the bar manager at Per Se in New York said to me, I think it's so well said: there's no money and fifteen dollar cocktails when you're selling thousand dollar bottles of wine." - Rocco Milano, On The Rocks

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"The thought that I could create a drink or I could make a drink that somebody was drinking back in the 1890s, and we could share that commonality of experience, was almost to me at the moment like reaching back in time." - Rocco Milano, On The Rocks

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"I had a cocktail on the menu called Bartender's Choice, and it was about giving you an experience. So I'd ask you four questions. And then based on your response to those four questions, I would create a drink for you." Rocco Milano, On The Rocks

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"I've heard it once said that crazy and genius are neighbors and they lend each other sugar." Rocco Milano, On The Rocks

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"You don't accidentally come up with a bottle that's perfect for airlines. So we really kind of zeroed in on that and made that a key focus for us." Rocco Milano, On The Rocks

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"You know, if you look at 2020, it has been an insane year. We started with, you know, losing Kobe and COVID kicks off. Now we're at Gary Busey Pet Judge, which is a real thing. Please, we're not getting any saner. OK? Have a drink, relax, de-stress." - Rocco Milano, On The Rocks

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Rocco Milano

Co-Founder

On The Rocks is a Dallas-based craft cocktail manufacturer. Through partnerships with distilleries like Knob Creek and Cruzan Rum, On The Rocks has created a collection of bottle cocktails made with high-quality spirits, all-natural ingredients, and no preservatives.

Patrick Halbert

Co-Founder

On The Rocks is a Dallas-based craft cocktail manufacturer. Through partnerships with distilleries like Knob Creek and Cruzan Rum, On The Rocks has created a collection of bottle cocktails made with high-quality spirits, all-natural ingredients, and no preservatives.

Andrew Gill

Co-Founder

On The Rocks is a Dallas-based craft cocktail manufacturer. Through partnerships with distilleries like Knob Creek and Cruzan Rum, On The Rocks has created a collection of bottle cocktails made with high-quality spirits, all-natural ingredients, and no preservatives.

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