James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. He is the author of Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands. He is also the founder and CEO of the Digital Growth Institute, where he has guided more than 520 financial brands on a mission to simplify digital marketing and sales strategies that empower banks and credit unions to generate 10X more loans and deposits. James Robert Lay has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer." James Robert Lay joins chats with Chris Snyder on how banks and credit unions can simplify their digital marketing initiatives to increase customer revenue on a local level.
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